Privacy Policy

Last Updated: July 7, 2026

Move Better Physical Therapy respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, submit a form, request an appointment, interact with our advertising, or otherwise use our website located at https://www.movebettertherapy.com/.

This Privacy Policy applies to information collected through our website and related online marketing activities. It is not intended to replace any separate HIPAA Notice of Privacy Practices that may apply to protected health information collected in connection with patient care.

Information We Collect

We may collect the following types of information:

Information You Provide Directly

When you submit a form, request an appointment, contact us, or otherwise communicate with us through the website, we may collect information such as:

Name
Email address
Phone number
Appointment request details
General message content
Information you choose to provide about your needs, symptoms, interests, or reason for contacting us

Please do not submit medical emergencies through our website forms. If you are experiencing a medical emergency, call 911 or seek emergency care immediately.

Website Usage and Device Information

When you visit our website, we and our service providers may automatically collect information such as:

Pages viewed
Links clicked
Time spent on the website
Referral source
Browser type
Device type
Approximate location based on IP address
Interactions with forms, buttons, and website features
Session activity, including scrolling, clicks, and navigation patterns

This information helps us understand how visitors use our website, improve user experience, measure marketing performance, and troubleshoot website issues.

How We Use Information

We may use collected information to:

Respond to questions and appointment requests
Communicate with you about services
Improve our website and user experience
Understand how visitors use our website
Measure advertising performance
Improve our Google Ads campaigns
Show relevant advertising to people who have visited our website
Prevent fraud, spam, misuse, or security issues
Comply with legal, regulatory, and business obligations

Google Analytics

We use Google Analytics to better understand how visitors use our website. Google Analytics may collect information through cookies, tags, and similar technologies, including pages visited, actions taken on the site, device information, browser information, referral source, and general location information.

Google may use this information to provide analytics services, measure website performance, improve reporting, and support advertising and measurement features.

We do not intend to send protected health information or personally identifiable medical information to Google Analytics.

You can learn more about how Google uses information from sites and apps that use its services by visiting Google’s publicly available privacy resources.

Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our website through behavioral metrics, heatmaps, and session replay. Clarity may collect information about how you navigate our website, including clicks, scrolling, page visits, device information, browser information, and other website interaction data.

We use this information to improve website usability, identify technical issues, understand which pages are most useful, and improve our marketing and online experience.

Microsoft Clarity may use first-party and third-party cookies and other tracking technologies to collect website usage data. This information may be used for site optimization, analytics, fraud and security purposes, and advertising-related measurement.

Google Ads and Remarketing

We use Google Ads to advertise our services online. We may use Google Ads remarketing features to show ads to people who have previously visited our website or interacted with our online content.

Google and its partners may use cookies, pixels, tags, or similar technologies to:

Show our ads on Google and across participating websites
Measure ad performance
Understand whether users who clicked an ad later contacted us or submitted a form
Build remarketing audiences based on website visits or interactions
Improve ad relevance and campaign performance

This means you may see ads for Move Better Physical Therapy after visiting our website.

Use of Form Data in Google Ads

When you submit a form on our website, we may use certain first-party information, such as your email address, phone number, name, or other contact information, for Google Ads measurement and advertising features. This may include enhanced conversions, lead conversion tracking, audience matching, or similar Google Ads tools.

When used for these purposes, customer information may be hashed or otherwise processed before being shared with Google, where supported by Google’s systems. Google may use the data to help match your interaction with our website or ads, measure conversions, improve campaign performance, and support relevant advertising.

We do not sell your patient information. We do not intend to use sensitive health information for ad targeting.

Cookies and Tracking Technologies

Our website may use cookies, pixels, scripts, tags, and similar technologies for:

Website functionality
Analytics
Session tracking
Advertising measurement
Remarketing
Fraud prevention
Website performance improvement

You can usually control cookies through your browser settings. Blocking cookies may affect how certain website features work.

You can also manage ad personalization through Google’s ad settings and other browser or device privacy controls.

How We Share Information

We may share information with trusted service providers and technology partners that help us operate our website, manage advertising, measure performance, respond to inquiries, and support business operations.

These may include:

Website hosting and maintenance providers
Analytics providers, including Google Analytics
Website behavior analytics providers, including Microsoft Clarity
Advertising platforms, including Google Ads
Form, email, scheduling, or customer communication tools
Security, fraud prevention, and technical support providers
Legal, compliance, accounting, or professional advisors when needed

We may also disclose information if required by law, legal process, regulation, court order, or to protect our rights, safety, patients, staff, website, or business.

Health Information and HIPAA

Move Better Physical Therapy is a healthcare provider. Some information collected in connection with your care may be protected by HIPAA and other healthcare privacy laws.

This website Privacy Policy applies primarily to online website and marketing information. Information collected during patient care, treatment, billing, and healthcare operations may be governed by our HIPAA Notice of Privacy Practices.

We do not intend for Google Analytics, Microsoft Clarity, Google Ads, or other advertising tools to collect protected health information. If you are submitting sensitive medical information, please use the communication method provided by our clinic or contact us directly.

Virginia Privacy Rights

Depending on your relationship with us and whether a particular law applies, Virginia residents may have certain privacy rights regarding personal data. These may include the right to:

Confirm whether we process your personal data
Access personal data we maintain about you
Correct inaccuracies in your personal data
Request deletion of personal data
Obtain a copy of personal data you previously provided to us
Opt out of targeted advertising, sale of personal data, or certain profiling activities, where applicable
Appeal a decision regarding a privacy request, where applicable

Some information may be exempt from these rights, including protected health information governed by HIPAA, certain healthcare records, information we must keep for legal or regulatory reasons, and information outside the scope of applicable privacy laws.

Targeted Advertising Opt-Out

We may process personal data for targeted advertising through Google Ads and similar advertising tools. You may opt out of certain targeted advertising by:

Adjusting your Google ad personalization settings
Blocking or deleting cookies in your browser
Using browser privacy controls or opt-out tools
Contacting us using the information below

Please note that opting out of targeted advertising does not mean you will stop seeing ads. It means the ads may be less personalized.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, maintaining business records, measuring marketing performance, complying with legal obligations, resolving disputes, and enforcing agreements.

Analytics and advertising data may be retained according to the settings and policies of the applicable technology platforms.

Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website. If you believe a child has provided personal information through our website, please contact us so we can review and take appropriate action.

Third-Party Websites

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of those third-party websites. We encourage you to review their privacy policies before providing information.

Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date above. Continued use of the website after changes are posted means you accept the updated policy.

Contact Us

To ask questions about this Privacy Policy or submit a privacy request, please contact us:

Move Better Physical Therapy
285 Hydraulic Ridge Road, Suite 4
Charlottesville, VA 22901
Phone: 434-817-0980
Email: movebettertherapy@gmail.com
Website: https://www.movebettertherapy.com/